Pheromones are all the rage, but can scent really turn us on?

Pick wisely, then, concurs Gergely Markus, The Perfume Shop’s Retail Training Manager, who says fragrance is “the invisible accessory, emitting a scent that may be attractive to others”. A perfume’s sex appeal is linked to how it makes you feel. “Whenever you feel confident, you’re more likely to be attractive to other people,” he says, “so if you find citrus notes, say, up your vibrancy, lean into that.”